https://www.animationxpress.com/vfx/meet-daniele-tosti-a-senior-cg-artist-who-is-on-a-mission-to-inspire-the-next-generation-of-artists/
You’ve been in the VFX Industry for over a decade. Tell us about your journey.
It all started with my older brother giving me a Commodore64 personal computer as a gift back in the late 80′. I realised then I could create something directly from my imagination using this new digital media format. And, eventually, make a living in the process.
That led me to start my professional career in 1990. From live TV to games to animation. All the way to live action VFX in the recent years.
I really never stopped to crave to create art since those early days. And I have been incredibly fortunate to work with really great talent along the way, which made my journey so much more effective.
What inspired you to pursue VFX as a career?
An incredible combination of opportunities, really. The opportunity to express myself as an artist and earn money in the process. The opportunity to learn about how the world around us works and how best solve problems. The opportunity to share my time with other talented people with similar passions. The opportunity to grow and adapt to new challenges. The opportunity to develop something that was never done before. A perfect storm of creativity that fed my continuous curiosity about life and genuinely drove my inspiration.
Tell us about the projects you’ve particularly enjoyed working on in your career
I quite enjoyed working on live TV projects, as the combination of tight deadlines and high quality was quite an incredible learning platform as a professional artist. But working on large, high end live action feature projects was really where I learnt most of my trade. And gave me the most satisfaction.
Every film I worked on had some memorable experiences. Right from Avatar to Iron Man 3 to Jungle Book to The Planet of the Apes to The Hobbits to name a few.
But above all, the technical challenges and the high quality we reached in each and every of the projects that I worked on, the best memories come from working with amazing and skilled artists, from a variety of disciplines. As those were my true mentors and became my best friends.
Post Production, Animation, VFX, Motion Graphics, Video Editing …
What are some technologies and trends that you think are emerging in the VFX Industry?
In the last few years there has definitely been a bias from some major studios to make VFX a commodity. In the more negative sense of the word. When any product reaches a level of quality that attracts a mass of consumers and reaches a plateau of opportunities, large corporation tend to respond with maximising its sale values by leveraging marketing schemes and deliverable more than the core values of the product itself. This is often a commoditisation approach that tends to empower agents who are not necessarily knowledgeable of a product’s cycles, and in that process, lowering the quality of the product itself for the sake of profits. It is a pretty common event in modern society and it applies to any brand name, not just VFX.
One challenge with VFX’s technology and artistry is that it relies on the effectiveness of artists and visionaries for the most. And limiting the authority, ownerships and perspective of such a crowd has definitely directly impacted the overall quality of the last decade of productions, both technically and artistically. There are very few and apart creative forces who have been able to deliver project that one could identify as a truly creative breakthrough. While the majority of productions seem to have suffered from some of these commoditisation patterns.
The other bigger challenge with this current trend is that VFX, due to various, historical business arrangements, is often relying on unbalanced resources as well as very small and feeble economic cycles and margins. Which make the entire industry extremely susceptible to marketing failures and to unstable leadership. As a few recent bankruptcies have demonstrated.
It is taking some reasonable time for the VFX crowd to acknowledge these trends and learn to be profitable, as the majority has never been educated on fair business practices.
But. Thankfully, the VFX circle is also a crowd of extremely adaptable and talented individuals, who are quite capable at resolving issues, finding alternatives and leveraging their passion. Which I believe is one of the drives behind the current evolution in the use of artificial intelligence, virtual reality, virtual production, real time rendering, and so on.
There is still a long path ahead of us but I hope we are all learning ways to make our passion speaks in profitable ways for everyone.
It is also highly likely that, in a near future, larger software and hardware corporation, thanks to their more profitable business practices, large development teams and better understanding of marketing, will eventually take over a lot of the cycles that the current production houses currently run. And in that process allow creative studios to focus back on VFX artistry.
What effect has the pandemics-induced lockdown had on the industry?
It is still early to say. I fear that if live action production does not start soon, we may see some of the economic challenges I mention above. At both studio and artists’ scale. There is definitely a push from production houses to make large distribution clients understand the fragility of the moment, especially in relation to payment cycles and economic support. Thus, there is still a fair risk that the few studios which adopted a more commoditised view to production will make their artists pay some price for their choices.
But, any challenge brings opportunities. For example, there is finally some recognition into a momentum to rely on work-from-home as a feasible solution to a lot of the current office production’s limitations and general artistry restrictions. Which, while there is no win-win in this pandemic, could be a silver lining.
What would you say to the budding artists who wish to become CG artists or VFX professionals?
Follow your passion but treat this career as any other business.
Learn to be adaptable. Find a true balance between professional and family life. Carefully plan your future. And watch our channel to learn more about all these.
Being a VFX artist is fundamentally based on mistrust.
This because schedules, pipelines, technology, creative calls… all have a native and naive instability to them that causes everyone to grow a genuine but beneficial lack of trust in the status quo
The VFX motto: “Love everyone but trust no one” is born on that.
What inspired you to create a channel for aspiring artists?
As many fellow and respected artists, I love this industry, but I had to understand a lot of business practices at my own expenses.
You can learn tools, cycles and software from books and schools. But production life tends to drive its own rhythms and there are fewer opportunities to absorb those.
Along my career I had some challenges finding professional willing to share their time to invest into me. But I was still extremely fortunate to find other mentors who helped me to be economically and professionally successful in this business. I owe a lot to these people. I promised myself I would exchange that favour by helping other artists, myself.
What can students expect to learn from your channel?
I am excited to have the opportunity to fill some of the voids that the current education systems and industry may have. This by helping new artists with true life stories by some of the most accomplished and successful talents I met during my career. We will talk about technology trends as much as our life experiences as artists. Discussing career advises. Trying to look into the future of the industry. And suggesting professional tips. The aim through this mentor-ship is to inspire new generations to focus on what is more important for the VFX industry. Take responsibilities for their art and passions as much as their families.
And, in the process, to feel empowered to materialise from their imagination more and more of those creative, awe inspiring moments that this art form has gifted us with so far.
http://TheCGCareer.com

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#BrendanFraser is a righteous dude.
In November 2007 our paychecks stopped. I was the FX lead on #JourneyToTheCenterOfTheEarth for Meteor Studios in Montreal and was asked to convince my crew to stay and finish the picture with a guarantee we’d all get paid with overtime. We had a handfull of shots left.
As soon as we delivered the last shot, we were escorted out. It was two weeks before Christmas and we’d soon learn there was no money. Meteor was declaring bankruptcy.
They owed us 1.3 million dollars.
Variety put their best reporter on it and after many artists and support staff bravely came forward, I got this short terse email:
“The paper(Variety) has decided that another visual effects company going bankrupt, however sad, is really not news worthy at this time”
I kept trying to get help from the Hollywood press. I realized it wasn’t just Variety’s decision, no one wanted to touch the story. My guess was the studio had put pressure on them to bury it.
Finally, I made that rejection quote from Variety the headline of our own press release, and hired a PR company to release it. One artist, Eric Labranche, made a website for us to communcate with each other and vote, many others helped as well.
Then I tried to get the attention of Brendan Fraser, the star and executive producer of the movie. I called his “people” from IMDB pro. They said they’d tell him, they did not.
24 hours after the release, I got a threatening email from Variety and a call. I hung up. I then got a call from Les Normes the labor dept in Canada. They told me not to go to the press it would ruin our case. I hung up on them to. Then the phone rang again and it was this fast talking New York City gal with a heavy brooklyn accent. She was excited that I’d called Fraser’s people and had gotten no response from him.
It was page six of the Post, the gossip page, but we’d take it. She said the story would be live on the website within the hour. Exactly one hour later there it was: https://pagesix.com/2008/08/01/a-journey-in-search-of-pay/
My phone rang as I was reading the piece, a 212 area code, I answered to thank the girl, but a man answered and he said. “Is this Dave Rand?” I said “Yes”.
“This is Brendan Fraser, what the fuck is going on?”
He had no idea that artists were not paid on his movie. He listened intently, asked a lot of questions and promised he would call me regularly until this was solved.
First, he called the Post to tell all: https://pagesix.com/2008/08/03/to-the-rescue-2/
A vfx wave began to form. Branden kept his promise, he publically campaigned for us. The media, especially Variety, even started to cover our story. Thank you David Cohen.
We finally got 80% of our money almost 2 yrs later.
To quote the great Steve Hulett : “What runs the world isn’t what’s right, or who’s the richest, it’s leverage, and who has it.”
We’d had none, but Mr Fraser gave us wings.
He’s a righteous dude.
These days, I’m very selective, if I’ve chosen to work there you can bet they’re moving in the