Most winner-take-all markets emerge because a large number of buyers, be they music aficionados or book consumers, are willing to pay a little more for the services of one performer over another.

http://www.linkedin.com/today/post/article/20130901194138-228008844-why-it-s-insane-to-pay-132-million-for-a-soccer-player-and-why-it-isn-t?trk=tod-home-art-list-large_0

https://www.asimov.press/p/grow-mars

### Environmental Challenges and Solutions

**Extreme Temperatures:**
– **Challenge:** Mars experiences drastic temperature fluctuations, often dropping below -80 degrees Fahrenheit at night.
– **Solution:** Developing advanced insulation and heating systems for greenhouses to maintain a stable temperature suitable for plant growth.

**High Radiation Levels:**
– **Challenge:** Mars lacks a protective magnetic field, exposing the surface to harmful cosmic radiation.
– **Solution:** Building underground or shielded habitats and greenhouses using materials that block or absorb radiation to protect both plants and humans.

**Lack of Liquid Water:**
– **Challenge:** Water on Mars is mostly found as ice, with very little liquid water available.
– **Solution:** Melting ice deposits using solar or nuclear energy and developing efficient water recycling systems to provide a consistent water supply for agriculture.

### Technological Challenges and Solutions

**Soil Quality:**
– **Challenge:** Martian soil lacks the organic nutrients necessary for plant growth and may contain toxic compounds like perchlorates.
– **Solution:** Creating artificial soil by mixing Martian regolith with organic matter from Earth and employing bioremediation techniques to neutralize toxins.

**Atmospheric Conditions:**
– **Challenge:** Mars’ thin atmosphere is composed mainly of carbon dioxide, with very low pressure.
– **Solution:** Utilizing pressurized greenhouses enriched with oxygen and maintaining an Earth-like atmosphere to support plant respiration and growth.

**Energy Supply:**
– **Challenge:** Providing a reliable and sufficient energy source for all agricultural and habitat needs.
– **Solution:** Harnessing solar energy through large solar panel arrays and exploring nuclear energy options for continuous power supply.

### Legal Challenges and Solutions

**Space Treaties and Regulations:**
– **Challenge:** Current international space law, primarily governed by the Outer Space Treaty, lacks detailed regulations on the use of extraterrestrial resources.
– **Solution:** Developing new international agreements and frameworks to address resource use, property rights, and environmental protection on Mars.

**Property Rights:**
– **Challenge:** Establishing clear property rights for land and resources on Mars to prevent conflicts and ensure fair usage.
– **Solution:** Creating an international governing body to manage and regulate the allocation of Martian land and resources.

**Environmental Protection:**
– **Challenge:** Ensuring that Mars’ environment is not irreparably damaged by human activities.
– **Solution:** Implementing strict environmental guidelines and sustainability practices to minimize the ecological footprint of Mars colonization.