COLOR

  • The 7 key elements of brand identity design + 10 corporate identity examples

    www.lucidpress.com/blog/the-7-key-elements-of-brand-identity-design

    1. Clear brand purpose and positioning

    2. Thorough market research

    3. Likable brand personality

    4. Memorable logo

    5. Attractive color palette

    6. Professional typography

    7. On-brand supporting graphics

     

    ,
    Read more: The 7 key elements of brand identity design + 10 corporate identity examples
  • Space bodies’ components and light spectroscopy

    www.plutorules.com/page-111-space-rocks.html

    This help’s us understand the composition of components in/on solar system bodies.

    Dips in the observed light spectrum, also known as, lines of absorption occur as gasses absorb energy from light at specific points along the light spectrum.

    These dips or darkened zones (lines of absorption) leave a finger print which identify elements and compounds.

    In this image the dark absorption bands appear as lines of emission which occur as the result of emitted not reflected (absorbed) light.

     

     

     

    Lines of absorption

     
    Lines of emission
     
     
    Read more: Space bodies’ components and light spectroscopy
  • Black Body color aka the Planckian Locus curve for white point eye perception

    http://en.wikipedia.org/wiki/Black-body_radiation

     

    Black-body radiation is the type of electromagnetic radiation within or surrounding a body in thermodynamic equilibrium with its environment, or emitted by a black body (an opaque and non-reflective body) held at constant, uniform temperature. The radiation has a specific spectrum and intensity that depends only on the temperature of the body.

     

    A black-body at room temperature appears black, as most of the energy it radiates is infra-red and cannot be perceived by the human eye. At higher temperatures, black bodies glow with increasing intensity and colors that range from dull red to blindingly brilliant blue-white as the temperature increases.

    The Black Body Ultraviolet Catastrophe Experiment

     

    In photography, color temperature describes the spectrum of light which is radiated from a “blackbody” with that surface temperature. A blackbody is an object which absorbs all incident light — neither reflecting it nor allowing it to pass through.

     

    The Sun closely approximates a black-body radiator. Another rough analogue of blackbody radiation in our day to day experience might be in heating a metal or stone: these are said to become “red hot” when they attain one temperature, and then “white hot” for even higher temperatures. Similarly, black bodies at different temperatures also have varying color temperatures of “white light.”

     

    Despite its name, light which may appear white does not necessarily contain an even distribution of colors across the visible spectrum.

     

    Although planets and stars are neither in thermal equilibrium with their surroundings nor perfect black bodies, black-body radiation is used as a first approximation for the energy they emit. Black holes are near-perfect black bodies, and it is believed that they emit black-body radiation (called Hawking radiation), with a temperature that depends on the mass of the hole.

     

    , , ,
    Read more: Black Body color aka the Planckian Locus curve for white point eye perception
  • Rec-2020 – TVs new color gamut standard used by Dolby Vision?

    https://www.hdrsoft.com/resources/dri.html#bit-depth

     

    The dynamic range is a ratio between the maximum and minimum values of a physical measurement. Its definition depends on what the dynamic range refers to.

    For a scene: Dynamic range is the ratio between the brightest and darkest parts of the scene.

    For a camera: Dynamic range is the ratio of saturation to noise. More specifically, the ratio of the intensity that just saturates the camera to the intensity that just lifts the camera response one standard deviation above camera noise.

    For a display: Dynamic range is the ratio between the maximum and minimum intensities emitted from the screen.

     

    The Dynamic Range of real-world scenes can be quite high — ratios of 100,000:1 are common in the natural world. An HDR (High Dynamic Range) image stores pixel values that span the whole tonal range of real-world scenes. Therefore, an HDR image is encoded in a format that allows the largest range of values, e.g. floating-point values stored with 32 bits per color channel. Another characteristics of an HDR image is that it stores linear values. This means that the value of a pixel from an HDR image is proportional to the amount of light measured by the camera.

     

    For TVs HDR is great, but it’s not the only new TV feature worth discussing.

     

    Wide color gamut, or WCG, is often lumped in with HDR. While they’re often found together, they’re not intrinsically linked. Where HDR is an increase in the dynamic range of the picture (with contrast and brighter highlights in particular), a TV’s wide color gamut coverage refers to how much of the new, larger color gamuts a TV can display.

     

    Wide color gamuts only really matter for HDR video sources like UHD Blu-rays and some streaming video, as only HDR sources are meant to take advantage of the ability to display more colors.

     

     

    www.cnet.com/how-to/what-is-wide-color-gamut-wcg/

     

    Color depth is only one aspect of color representation, expressing the precision with which the amount of each primary can be expressed through a pixel; the other aspect is how broad a range of colors can be expressed (the gamut)

     

    Image rendering bit depth

     

    Wide color gamuts include a greater number of colors than what most current TVs can display, so the greater a TV’s coverage of a wide color gamut, the more colors a TV will be able to reproduce.

     

    When we talk about a color space or color gamut we refer to the range of color values stored in an image. The perception of these color also requires a display that has been tuned with to resolve these color profiles at best. This is often referred to as a ‘viewer lut’.

     

    So this comes also usually paired with an increase in bit depth, going from the old 8 bit system (256 shades per color, with the potential of over 16.7 million colors: 256 green x 256 blue x 256 red) to 10  (1024+ shades per color, with access to over a billion colors) or higher bits, like 12 bit (4096 shades per RGB for 68 billion colors).

    The advantage of higher bit depth is in the ability to bias color with the minimum loss.

    https://photo.stackexchange.com/questions/72116/whats-the-point-of-capturing-14-bit-images-and-editing-on-8-bit-monitors

     

    For an extreme example, raising the brightness from a completely dark image allows for better reproduction, independently on the reproduction medium, due to the amount of data available at editing time:

     

    https://www.cambridgeincolour.com/tutorials/dynamic-range.htm

     

    https://www.hdrsoft.com/resources/dri.html#bit-depth

     

    Note that the number of bits itself may be a misleading indication of the real dynamic range that the image reproduces — converting a Low Dynamic Range image to a higher bit depth does not change its dynamic range, of course.

    • 8-bit images (i.e. 24 bits per pixel for a color image) are considered Low Dynamic Range.
    • 16-bit images (i.e. 48 bits per pixel for a color image) resulting from RAW conversion are still considered Low Dynamic Range, even though the range of values they can encode is significantly higher than for 8-bit images (65536 versus 256). Note that converting a RAW file involves applying a tonal curve that compresses the dynamic range of the RAW data so that the converted image shows correctly on low dynamic range monitors. The need to adapt the output image file to the dynamic range of the display is the factor that dictates how much the dynamic range is compressed, not the output bit-depth. By using 16 instead of 8 bits, you will gain precision but you will not gain dynamic range.
    • 32-bit images (i.e. 96 bits per pixel for a color image) are considered High Dynamic Range.Unlike 8- and 16-bit images which can take a finite number of values, 32-bit images are coded using floating point numbers, which means the values they can take is unlimited.It is important to note, though, that storing an image in a 32-bit HDR format is a necessary condition for an HDR image but not a sufficient one. When an image comes from a single capture with a standard camera, it will remain a Low Dynamic Range image,

     

     

    Also note that bit depth and dynamic range are often confused as one, but are indeed separate concepts and there is no direct one to one relationship between them. Bit depth is about capacity, dynamic range is about the actual ratio of data stored.
    The bit depth of a capturing or displaying device gives you an indication of its dynamic range capacity. That is, the highest dynamic range that the device would be capable of reproducing if all other constraints are eliminated.

     

    https://rawpedia.rawtherapee.com/Bit_Depth

     

    Finally, note that there are two ways to “count” bits for an image — either the number of bits per color channel (BPC) or the number of bits per pixel (BPP). A bit (0,1) is the smallest unit of data stored in a computer.

    For a grayscale image, 8-bit means that each pixel can be one of 256 levels of gray (256 is 2 to the power 8).

    For an RGB color image, 8-bit means that each one of the three color channels can be one of 256 levels of color.
    Since each pixel is represented by 3 colors in this case, 8-bit per color channel actually means 24-bit per pixel.

    Similarly, 16-bit for an RGB image means 65,536 levels per color channel and 48-bit per pixel.

    To complicate matters, when an image is classified as 16-bit, it just means that it can store a maximum 65,535 values. It does not necessarily mean that it actually spans that range. If the camera sensors can not capture more than 12 bits of tonal values, the actual bit depth of the image will be at best 12-bit and probably less because of noise.

    The following table attempts to summarize the above for the case of an RGB color image.

     

     

    Type of digital supportBit depth per color channelBit depth per pixelFStopsTheoretical maximum Dynamic RangeReality
    8-bit8248256:1most consumer images
    12-bit CCD1236124,096:1real maximum limited by noise
    14-bit CCD14421416,384:1real maximum limited by noise
    16-bit TIFF (integer)16481665,536:1bit-depth in this case is not directly related to the dynamic range captured
    16-bit float EXR16483065,536:1values are distributed more closely in the (lower) darker tones than in the (higher) lighter ones, thus allowing for a more accurate description of the tones more significant to humans. The range of normalized 16-bit floats can represent thirty stops of information with 1024 steps per stop. We have eighteen and a half stops over middle gray, and eleven and a half below. The denormalized numbers provide an additional ten stops with decreasing precision per stop.
    http://download.nvidia.com/developer/GPU_Gems/CD_Image/Image_Processing/OpenEXR/OpenEXR-1.0.6/doc/#recs
    HDR image (e.g. Radiance format)3296“infinite”4.3 billion:1real maximum limited by the captured dynamic range

    32-bit floats are often called “single-precision” floats, and 64-bit floats are often called “double-precision” floats. 16-bit floats therefore are called “half-precision” floats, or just “half floats”.

     

    https://petapixel.com/2018/09/19/8-12-14-vs-16-bit-depth-what-do-you-really-need

    On a separate note, even Photoshop does not handle 16bit per channel. Photoshop does actually use 16-bits per channel. However, it treats the 16th digit differently – it is simply added to the value created from the first 15-digits. This is sometimes called 15+1 bits. This means that instead of 216 possible values (which would be 65,536 possible values) there are only 215+1 possible values (which is 32,768 +1 = 32,769 possible values).

     

    Rec-601 (for the older SDTV format, very similar to rec-709) and Rec-709 (the HDTV’s recommended set of color standards, at times also referred to sRGB, although not exactly the same) are currently the most spread color formats and hardware configurations in the world.

     

    Following those you can find the larger P3 gamut, more commonly used in theaters and in digital production houses (with small variations and improvements to color coverage), as well as most of best 4K/WCG TVs.

     

    And a new standard is now promoted against P3, referred to Rec-2020 and UHDTV.

     

    It is still debatable if this is going to be adopted at consumer level beyond the P3, mainly due to lack of hardware supporting it. But initial tests do prove that it would be a future proof investment.

    www.colour-science.org/anders-langlands/

     

    Rec. 2020 is ultimately designed for television, and not cinema. Therefore, it is to be expected that its properties must behave according to current signal processing standards. In this respect, its foundation is based on current HD and SD video signal characteristics.

     

    As far as color bit depth is concerned, it allows for a maximum of 12 bits, which is more than enough for humans.

    Comparing standards, REC-709 covers 35.9% of the human visible spectrum. P3 45.5%. And REC-2020 75.8%.
    https://www.avsforum.com/forum/166-lcd-flat-panel-displays/2812161-what-color-volume.html

     

    Comparing coverage to hardware devices

     

    To note that all the new standards generally score very high on the Pointer’s Gamut chart. But with REC-2020 scoring 99.9% vs P3 at 88.2%.
    www.tftcentral.co.uk/articles/pointers_gamut.htm

    https://www.slideshare.net/hpduiker/acescg-a-common-color-encoding-for-visual-effects-applications

     

    The Pointer’s gamut is (an approximation of) the gamut of real surface colors as can be seen by the human eye, based on the research by Michael R. Pointer (1980). What this means is that every color that can be reflected by the surface of an object of any material is inside the Pointer’s gamut. Basically establishing a widely respected target for color reproduction. Visually, Pointers Gamut represents the colors we see about us in the natural world. Colors outside Pointers Gamut include those that do not occur naturally, such as neon lights and computer-generated colors possible in animation. Which would partially be accounted for with the new gamuts.

    cinepedia.com/picture/color-gamut/

     

    Not all current TVs can support the full spread of the new gamuts. Here is a list of modern TVs’ color coverage in percentage:
    www.rtings.com/tv/tests/picture-quality/wide-color-gamut-rec-709-dci-p3-rec-2020

     

    There are no TVs that can come close to displaying all the colors within Rec.2020, and there likely won’t be for at least a few years. However, to help future-proof the technology, Rec.2020 support is already baked into the HDR spec. That means that the same genuine HDR media that fills the DCI P3 space on a compatible TV now, will in a few years also fill Rec.2020 on a TV supporting that larger space.

     

    Rec.2020’s main gains are in the number of new tones of green that it will display, though it also offers improvements to the number of blue and red colors as well. Altogether, Rec.2020 will cover about 75% of the visual spectrum, which is a sizeable increase in coverage even over DCI P3.

     

     

    Dolby Vision

    https://www.highdefdigest.com/news/show/what-is-dolby-vision/39049

    https://www.techhive.com/article/3237232/dolby-vision-vs-hdr10-which-is-best.html

     

    Dolby Vision is a proprietary end-to-end High Dynamic Range (HDR) format that covers content creation and playback through select cinemas, Ultra HD displays, and 4K titles. Like other HDR standards, the process uses expanded brightness to improve contrast between dark and light aspects of an image, bringing out deeper black levels and more realistic details in specular highlights — like the sun reflecting off of an ocean — in specially graded Dolby Vision material.

     

    The iPhone 12 Pro gets the ability to record 4K 10-bit HDR video. According to Apple, it is the very first smartphone that is capable of capturing Dolby Vision HDR.

    The iPhone 12 Pro takes two separate exposures and runs them through Apple’s custom image signal processor to create a histogram, which is a graph of the tonal values in each frame. The Dolby Vision metadata is then generated based on that histogram. In Laymen’s terms, it is essentially doing real-time grading while you are shooting. This is only possible due to the A14 Bionic chip.

     

    Dolby Vision also allows for 12-bit color, as opposed to HDR10’s and HDR10+’s 10-bit color. While no retail TV we’re aware of supports 12-bit color, Dolby claims it can be down-sampled in such a way as to render 10-bit color more accurately.

     

     

     

     

     

    Resources for more reading:

    https://www.avsforum.com/forum/166-lcd-flat-panel-displays/2812161-what-color-volume.html

     

    wolfcrow.com/say-hello-to-rec-2020-the-color-space-of-the-future/

     

    www.cnet.com/news/ultra-hd-tv-color-part-ii-the-future/

     

    , , , ,
    Read more: Rec-2020 – TVs new color gamut standard used by Dolby Vision?

LIGHTING

  • Composition – cinematography Cheat Sheet

    https://moodle.gllm.ac.uk/pluginfile.php/190622/mod_resource/content/1/Cinematography%20Cheat%20Sheet.pdf

    Where is our eye attracted first? Why?

    Size. Focus. Lighting. Color.

    Size. Mr. White (Harvey Keitel) on the right.
    Focus. He’s one of the two objects in focus.
    Lighting. Mr. White is large and in focus and Mr. Pink (Steve Buscemi) is highlighted by
    a shaft of light.
    Color. Both are black and white but the read on Mr. White’s shirt now really stands out.


    What type of lighting?

    -> High key lighting.
    Features bright, even illumination and few conspicuous shadows. This lighting key is often used in musicals and comedies.

    Low key lighting
    Features diffused shadows and atmospheric pools of light. This lighting key is often used in mysteries and thrillers.

    High contrast lighting
    Features harsh shafts of lights and dramatic streaks of blackness. This type of lighting is often used in tragedies and melodramas.

     

    What type of shot?

    Extreme long shot
    Taken from a great distance, showing much of the locale. Ifpeople are included in these shots, they usually appear as mere specks

    -> Long shot
    Corresponds to the space between the audience and the stage in a live theater. The long shots show the characters and some of the locale.

    Full shot
    Range with just enough space to contain the human body in full. The full shot shows the character and a minimal amount of the locale.

    Medium shot
    Shows the human figure from the knees or waist up.

    Close-Up
    Concentrates on a relatively small object and show very little if any locale.

    Extreme close-up
    Focuses on an unnaturally small portion of an object, giving that part great detail and symbolic significance.

     

    What angle?

    Bird’s-eye view.
    The shot is photographed directly from above. This type of shot can be disorienting, and the people photographed seem insignificant.

    High angle.
    This angle reduces the size of the objects photographed. A person photographed from this angle seems harmless and insignificant, but to a lesser extent than with the bird’s-eye view.

    -> Eye-level shot.
    The clearest view of an object, but seldom intrinsically dramatic, because it tends to be the norm.

    Low angle.
    This angle increases high and a sense of verticality, heightening the importance of the object photographed. A person shot from this angle is given a sense of power and respect.

    Oblique angle.
    For this angle, the camera is tilted laterally, giving the image a slanted appearance. Oblique angles suggest tension, transition, a impending movement. They are also called canted or dutch angles.

     

    What is the dominant color?

    The use of color in this shot is symbolic. The scene is set in warehouse. Both the set and characters are blues, blacks and whites.

    This was intentional allowing for the scenes and shots with blood to have a great level of contrast.

     

    What is the Lens/Filter/Stock?

    Telephoto lens.
    A lens that draws objects closer but also diminishes the illusion of depth.

    Wide-angle lens.
    A lens that takes in a broad area and increases the illusion of depth but sometimes distorts the edges of the image.

    Fast film stock.
    Highly sensitive to light, it can register an image with little illumination. However, the final product tends to be grainy.

    Slow film stock.
    Relatively insensitive to light, it requires a great deal of illumination. The final product tends to look polished.

    The lens is not wide-angle because there isn’t a great sense of depth, nor are several planes in focus. The lens is probably long but not necessarily a telephoto lens because the depth isn’t inordinately compressed.

    The stock is fast because of the grainy quality of the image.

     

    Subsidiary Contrast; where does the eye go next?

    The two guns.

     

    How much visual information is packed into the image? Is the texture stark, moderate, or highly detailed?

    Minimalist clutter in the warehouse allows a focus on a character driven thriller.

     

    What is the Composition?

    Horizontal.
    Compositions based on horizontal lines seem visually at rest and suggest placidity or peacefulness.

    Vertical.
    Compositions based on vertical lines seem visually at rest and suggest strength.

    -> Diagonal.
    Compositions based on diagonal, or oblique, lines seem dynamic and suggest tension or anxiety.

    -> Binary. Binary structures emphasize parallelism.

    Triangle.
    Triadic compositions stress the dynamic interplay among three main

    Circle.
    Circular compositions suggest security and enclosure.

     

    Is the form open or closed? Does the image suggest a window that arbitrarily isolates a fragment of the scene? Or a proscenium arch, in which the visual elements are carefully arranged and held in balance?

    The most nebulous of all the categories of mise en scene, the type of form is determined by how consciously structured the mise en scene is. Open forms stress apparently simple techniques, because with these unself-conscious methods the filmmaker is able to emphasize the immediate, the familiar, the intimate aspects of reality. In open-form images, the frame tends to be deemphasized. In closed form images, all the necessary information is carefully structured within the confines of the frame. Space seems enclosed and self-contained rather than continuous.

    Could argue this is a proscenium arch because this is such a classic shot with parallels and juxtapositions.

     

    Is the framing tight or loose? Do the character have no room to move around, or can they move freely without impediments?

    Shots where the characters are placed at the edges of the frame and have little room to move around within the frame are considered tight.

    Longer shots, in which characters have room to move around within the frame, are considered loose and tend to suggest freedom.

    Center-framed giving us the entire scene showing isolation, place and struggle.

     

    Depth of Field. On how many planes is the image composed (how many are in focus)? Does the background or foreground comment in any way on the mid-ground?

    Standard DOF, one background and clearly defined foreground.

     

    Which way do the characters look vis-a-vis the camera?

    An actor can be photographed in any of five basic positions, each conveying different psychological overtones.

    Full-front (facing the camera):
    the position with the most intimacy. The character is looking in our direction, inviting our complicity.

    Quarter Turn:
    the favored position of most filmmakers. This position offers a high degree of intimacy but with less emotional involvement than the full-front.

    -> Profile (looking of the frame left or right):
    More remote than the quarter turn, the character in profile seems unaware of being observed, lost in his or her own thoughts.

    Three-quarter Turn:
    More anonymous than the profile, this position is useful for conveying a character’s unfriendly or antisocial feelings, for in effect, the character is partially turning his or her back on us, rejecting our interest.

    Back to Camera:
    The most anonymous of all positions, this position is often used to suggest a character’s alienation from the world. When a character has his or her back to the camera, we can only guess what’s taking place internally, conveying a sense of concealment, or mystery.

    How much space is there between the characters?

    Extremely close, for a gunfight.

     

    The way people use space can be divided into four proxemic patterns.

    Intimate distances.
    The intimate distance ranges from skin contact to about eighteen inches away. This is the distance of physical involvement–of love, comfort, and tenderness between individuals.

    -> Personal distances.
    The personal distance ranges roughly from eighteen inches away to about four feet away. These distances tend to be reserved for friends and acquaintances. Personal distances preserve the privacy between individuals, yet these rages don’t necessarily suggest exclusion, as intimate distances often do.

    Social distances.
    The social distance rages from four feet to about twelve feet. These distances are usually reserved for impersonal business and casual social gatherings. It’s a friendly range in most cases, yet somewhat more formal than the personal distance.

    Public distances.
    The public distance extends from twelve feet to twenty-five feet or more. This range tends to be formal and rather detached.

    , , ,
    Read more: Composition – cinematography Cheat Sheet
  • Is a MacBeth Colour Rendition Chart the Safest Way to Calibrate a Camera?

    www.colour-science.org/posts/the-colorchecker-considered-mostly-harmless/

     

     

    “Unless you have all the relevant spectral measurements, a colour rendition chart should not be used to perform colour-correction of camera imagery but only for white balancing and relative exposure adjustments.”

     

    “Using a colour rendition chart for colour-correction might dramatically increase error if the scene light source spectrum is different from the illuminant used to compute the colour rendition chart’s reference values.”

     

    “other factors make using a colour rendition chart unsuitable for camera calibration:

    – Uncontrolled geometry of the colour rendition chart with the incident illumination and the camera.
    – Unknown sample reflectances and ageing as the colour of the samples vary with time.
    – Low samples count.
    – Camera noise and flare.
    – Etc…

     

    “Those issues are well understood in the VFX industry, and when receiving plates, we almost exclusively use colour rendition charts to white balance and perform relative exposure adjustments, i.e. plate neutralisation.”

    ,
    Read more: Is a MacBeth Colour Rendition Chart the Safest Way to Calibrate a Camera?

Collections
| Explore posts
| Design And Composition
| Featured AI

Popular Searches
unreal | pipeline | virtual production | free | learn | photoshop | 360 | macro | google | nvidia | resolution | open source | hdri | real-time | photography basics | nuke




Subscribe to PixelSham.com RSS for free
Subscribe to PixelSham.com RSS for free