COMPOSITION
DESIGN
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The 7 key elements of brand identity design + 10 corporate identity examples
Read more: The 7 key elements of brand identity design + 10 corporate identity exampleswww.lucidpress.com/blog/the-7-key-elements-of-brand-identity-design
1. Clear brand purpose and positioning
2. Thorough market research
3. Likable brand personality
4. Memorable logo
5. Attractive color palette
6. Professional typography
7. On-brand supporting graphics
COLOR
LIGHTING
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Lighting Every Darkness with 3DGS: Fast Training and Real-Time Rendering and Denoising for HDR View Synthesis
Read more: Lighting Every Darkness with 3DGS: Fast Training and Real-Time Rendering and Denoising for HDR View Synthesishttps://srameo.github.io/projects/le3d/
LE3D is a method for real-time HDR view synthesis from RAW images. It is particularly effective for nighttime scenes.
https://github.com/Srameo/LE3D
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What is the Light Field?
Read more: What is the Light Field?http://lightfield-forum.com/what-is-the-lightfield/
The light field consists of the total of all light rays in 3D space, flowing through every point and in every direction.
How to Record a Light Field
- a single, robotically controlled camera
- a rotating arc of cameras
- an array of cameras or camera modules
- a single camera or camera lens fitted with a microlens array
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StudioBinder.com – Photography basics: What is Dynamic Range in Photography
Read more: StudioBinder.com – Photography basics: What is Dynamic Range in Photographyhttps://www.studiobinder.com/blog/what-is-dynamic-range-photography/
https://www.hdrsoft.com/resources/dri.html#bit-depth
The dynamic range is a ratio between the maximum and minimum values of a physical measurement. Its definition depends on what the dynamic range refers to.
For a scene: Dynamic range is the ratio between the brightest and darkest parts of the scene.
For a camera: Dynamic range is the ratio of saturation to noise. More specifically, the ratio of the intensity that just saturates the camera to the intensity that just lifts the camera response one standard deviation above camera noise.
For a display: Dynamic range is the ratio between the maximum and minimum intensities emitted from the screen.
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About green screens
Read more: About green screenshackaday.com/2015/02/07/how-green-screen-worked-before-computers/
www.newtek.com/blog/tips/best-green-screen-materials/
www.chromawall.com/blog//chroma-key-green
Chroma Key Green, the color of green screens is also known as Chroma Green and is valued at approximately 354C in the Pantone color matching system (PMS).
Chroma Green can be broken down in many different ways. Here is green screen green as other values useful for both physical and digital production:
Green Screen as RGB Color Value: 0, 177, 64
Green Screen as CMYK Color Value: 81, 0, 92, 0
Green Screen as Hex Color Value: #00b140
Green Screen as Websafe Color Value: #009933Chroma Key Green is reasonably close to an 18% gray reflectance.
Illuminate your green screen with an uniform source with less than 2/3 EV variation.
The level of brightness at any given f-stop should be equivalent to a 90% white card under the same lighting. -
IES Light Profiles and editing software
Read more: IES Light Profiles and editing softwarehttp://www.derekjenson.com/3d-blog/ies-light-profiles
https://ieslibrary.com/en/browse#ies
https://leomoon.com/store/shaders/ies-lights-pack
https://docs.arnoldrenderer.com/display/a5afmug/ai+photometric+light
IES profiles are useful for creating life-like lighting, as they can represent the physical distribution of light from any light source.
The IES format was created by the Illumination Engineering Society, and most lighting manufacturers provide IES profile for the lights they manufacture.
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