a blog of links related to computer animation and production technology Sponsored by ReelMatters.com
Category: ves
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India’s PhantomFX To Acquire Oscar Winner Phil Tippett’s VFX Company Tippett Studio
https://deadline.com/2024/03/tippett-studio-to-be-acquired-by-phantomfx-1235855050/
Under the agreement, Tippett Studio will retain its name and continue to provide high-level VFX and post-production services to the major studios, networks, and independents.
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Why The New York Times might win its copyright lawsuit against OpenAI
Daniel Jeffries wrote:
“Trying to get everyone to license training data is not going to work because that’s not what copyright is about,” Jeffries wrote. “Copyright law is about preventing people from producing exact copies or near exact copies of content and posting it for commercial gain. Period. Anyone who tells you otherwise is lying or simply does not understand how copyright works.”
The AI community is full of people who understand how models work and what they’re capable of, and who are working to improve their systems so that the outputs aren’t full of regurgitated inputs. Google won the Google Books case because it could explain both of these persuasively to judges. But the history of technology law is littered with the remains of companies that were less successful in getting judges to see things their way.
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M.T. Fletcher – WHY AGENCIES ARE OBSESSED WITH PITCHING ON PROCESS INSTEAD OF TALENT
“Every presentation featured a proprietary process designed by the agency. A custom approach to identify targets, develop campaigns and optimize impact—with every step of the process powered by AI, naturally.”
“The key to these one-of-a-kind models is apparently finding the perfect combination of circles, squares, diamonds and triangles…Arrows abounded and ellipses are replacing circles as the unifying shape of choice among the more fashionable strategists.”
“The only problem is that it’s all bullshit.”
“A blind man could see the creative ideas were not developed via the agency’s so-called process, and anyone who’s ever worked at an agency knows that creativity comes from collaboration, not an assembly line.”
“And since most clients can’t differentiate between creative ideas without validation from testing, data has become the collective crutch for an industry governed by fear.”
“If a proprietary process really produced foolproof creativity, then every formulaic movie would be a blockbuster, every potboiler novel published by risk-averse editors would become a bestseller and every clichéd pickup line would work in any bar in the world.”
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TurboSquid move towards supporting AI against its own policies
https://www.turbosquid.com/ai-3d-generator
The AI is being trained using a mix of Shutterstock 2D imagery and 3D models drawn from the TurboSquid marketplace. However, it’s only being trained on models that artists have approved for this use.
People cannot generate a model and then immediately sell it. However, a generated 3D model can be used as a starting point for further customization, which could then be sold on the TurboSquid marketplace. However, models created using our generative 3D tool—and their derivatives—can only be sold on the TurboSquid marketplace.
TurboSquid does not accept AI-generated content from our artists
As AI-powered tools become more accessible, it is important for us to address the impact AI has on our artist community as it relates to content made licensable on TurboSquid. TurboSquid, in line with its parent company Shutterstock, is taking an ethically responsible approach to AI on its platforms. We want to ensure that artists are properly compensated for their contributions to AI projects while supporting customers with the protections and coverage issued through the TurboSquid license.In order to ensure that customers are protected, that intellectual property is not misused, and that artists’ are compensated for their work, TurboSquid will not accept content uploaded and sold on our marketplace that is generated by AI. Per our Publisher Agreement, artists must have proven IP ownership of all content that is submitted. AI-generated content is produced using machine learning models that are trained using many other creative assets. As a result, we cannot accept content generated by AI because its authorship cannot be attributed to an individual person, and we would be unable to ensure that all artists who were involved in the generation of that content are compensated.
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The Hollywood VFX Jobs Most At-Risk From AI
https://www.hollywoodreporter.com/business/business-news/ai-hollywood-workers-job-cuts-1235811009/
Over the next three years, it estimates that nearly 204,000 positions will be adversely affected.
In November, former Dreamworks founder Jeffrey Katzenberg said the tech will replace 90 percent of jobs on animated films.
Roughly a third of respondents surveyed predicted that AI will displace sound editors, 3D modelers, re-recording mixers and audio and video technicians within three years, while a quarter said that sound designers, compositors and graphic designers are likely to be affected.
Roughly a third of respondents surveyed predicted that AI will displace sound editors, 3D modelers, re-recording mixers and audio and video technicians within three years, while a quarter said that sound designers, compositors and graphic designers are likely to be affected.
AI tools may increasingly be used to help create images that can streamline character design and storyboarding process, lowering demand for concept artists, illustrators and animators.
According to the study, the job tasks most likely to be impacted by AI in the film and TV industry are 3-D modeling, character and environment design, voice generation and cloning and compositing, followed by sound design, tools programming, script writing, animation and rigging, concept art/visual development and light/texture generation.
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L.A. Production Slow to Rebound After WGA and SAG-AFTRA Strikes
https://variety.com/2024/biz/news/tv-film-production-strike-wga-sag-aftra-1235874059
https://labusinessjournal.com/featured/film-production/
https://www.tvtechnology.com/news/strikes-drop-la-filmtv-production-to-near-record-lows
“Things that have never happened before happen all the time.”
– Prof. Scott Sagan, Stanford University“We have months to go before we can describe what the new normal looks like for filming in Los Angeles.”
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Lance LeFort – The Decline of After-Hours Company Events: Unraveling the Shift in Employee Participation and Retention Strategies
The Critical Question: How Are Companies Responding?
- Long-Term Retention Strategies
- Flexible Work Arrangements
- Tailored Employee Benefits
- Revitalizing In-House Socialization
- Regular Feedback and Recognition:
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