Patrick McIntire
Motion Picture Producer at Universal Pictures & Part Time Instructor at UCLA
https://www.linkedin.com/posts/patrick-mcintire-0b442367_so-how-much-real-money-does-a-25-million-activity-6985358681626357760-MY1G/
“So how much real money does a $25 million film that grosses $100 million at the box office make? Not nearly as much as you think…
First off, the exhibitor (theatre chain) takes 50% on average of the box office receipts. So now your $100 million is down to $50 million. Then there’s the distribution fee, which domestically averages about 30% (in this case, about $15 million). This brings your $50 million down to about $35 million. But we’re not done yet…
P&A (marketing) averages roughly the same amount as the budget of the film worldwide, or about 60% of the budget domestically (US). This varies depending upon the performance of the project. But we’ll use the average (60% of $25 million (the budget) is $15 million). This is then taken from the $35 million, taking you down to $20 million roughly. A far cry from the advertised $100 million gross.
If the project was privately financed (equity investor or investors), they get first monies in and first monies out. At a $25 million investment, the remaining monies go directly to the investors. Leaving $0 initially for producers. Yes, ancillary rights will make up the losses (cable, streaming, airlines, etc.), but this is to show how a movie’s box office claims are not as they appear. Studio films with larger budgets see much higher costs and often don’t turn a profit at all. Profit sharing (backend) can be next to nothing if the film is a bomb. This is just an example and only takes into account domestic box office. But it’s meant to show how misleading a film’s advertising that claims $100 million at the box office can be. Gross receipts are exciting to share. Net receipts? Not so much.”
Comments:
“this equation needs add the variable that in the majority of studio film and tv projects, the taxpayers of the municipality where the production is based and posted pay up to 40% of the cost of the production in the form of a rebate and other financing incentives while the profits on the movie are taxed in another location usually chosen to minimize tax liability.“
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#BrendanFraser is a righteous dude.
In November 2007 our paychecks stopped. I was the FX lead on #JourneyToTheCenterOfTheEarth for Meteor Studios in Montreal and was asked to convince my crew to stay and finish the picture with a guarantee we’d all get paid with overtime. We had a handfull of shots left.
As soon as we delivered the last shot, we were escorted out. It was two weeks before Christmas and we’d soon learn there was no money. Meteor was declaring bankruptcy.
They owed us 1.3 million dollars.
Variety put their best reporter on it and after many artists and support staff bravely came forward, I got this short terse email:
“The paper(Variety) has decided that another visual effects company going bankrupt, however sad, is really not news worthy at this time”
I kept trying to get help from the Hollywood press. I realized it wasn’t just Variety’s decision, no one wanted to touch the story. My guess was the studio had put pressure on them to bury it.
Finally, I made that rejection quote from Variety the headline of our own press release, and hired a PR company to release it. One artist, Eric Labranche, made a website for us to communcate with each other and vote, many others helped as well.
Then I tried to get the attention of Brendan Fraser, the star and executive producer of the movie. I called his “people” from IMDB pro. They said they’d tell him, they did not.
24 hours after the release, I got a threatening email from Variety and a call. I hung up. I then got a call from Les Normes the labor dept in Canada. They told me not to go to the press it would ruin our case. I hung up on them to. Then the phone rang again and it was this fast talking New York City gal with a heavy brooklyn accent. She was excited that I’d called Fraser’s people and had gotten no response from him.
It was page six of the Post, the gossip page, but we’d take it. She said the story would be live on the website within the hour. Exactly one hour later there it was: https://pagesix.com/2008/08/01/a-journey-in-search-of-pay/
My phone rang as I was reading the piece, a 212 area code, I answered to thank the girl, but a man answered and he said. “Is this Dave Rand?” I said “Yes”.
“This is Brendan Fraser, what the fuck is going on?”
He had no idea that artists were not paid on his movie. He listened intently, asked a lot of questions and promised he would call me regularly until this was solved.
First, he called the Post to tell all: https://pagesix.com/2008/08/03/to-the-rescue-2/
A vfx wave began to form. Branden kept his promise, he publically campaigned for us. The media, especially Variety, even started to cover our story. Thank you David Cohen.
We finally got 80% of our money almost 2 yrs later.
To quote the great Steve Hulett : “What runs the world isn’t what’s right, or who’s the richest, it’s leverage, and who has it.”
We’d had none, but Mr Fraser gave us wings.
He’s a righteous dude.
These days, I’m very selective, if I’ve chosen to work there you can bet they’re moving in the