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Category: design
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The 7 key elements of brand identity design + 10 corporate identity examples
www.lucidpress.com/blog/the-7-key-elements-of-brand-identity-design
1. Clear brand purpose and positioning
2. Thorough market research
3. Likable brand personality
4. Memorable logo
5. Attractive color palette
6. Professional typography
7. On-brand supporting graphics
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Key/Fill ratios and scene composition using false colors
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