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Six Ways Your Brain Will Lie To You
https://www.forbes.com/sites/forbescoachescouncil/2021/03/17/six-ways-your-brain-will-lie-to-you
- Over-Generalization
- Emotional Reasoning
- All-or-Nothing Thinking
- Mental Filter
- ‘Should’ Statements
- Mind Reading
Solve them by:
- Observe and Become Aware of Your Thoughts
- Shift Your Perspective
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“Reality” is constructed by your brain. Here’s what that means, and why it matters.
“Fix your gaze on the black dot on the left side of this image. But wait! Finish reading this paragraph first. As you gaze at the left dot, try to answer this question: In what direction is the object on the right moving? Is it drifting diagonally, or is it moving up and down?”
What color are these strawberries?
Are A and B the same gray?
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Virtual Production Offers Real Savings For Studios Of All Sizes
Rob Legato, the award-winning FFX Supervisor whose work you may have seen in movies like Titanic, Avatar and The Jungle Book, is incredibly bullish on virtual production. At the Microsoft Production Summit, presented by NVIDIA NVDA +0.2%& Unreal Engine in Los Angeles, he reported that he recently did a movie with Ben Affleck and Matt Damon in twenty-four days, “Cutting down the days cut down the budget, and it’s amazing what a difference that can make. Productions can now do for $25 million what used to cost $100 million.”
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Sony Pictures Entertainment Acquires VFX Company Pixomondo
“Under the deal, Sony has acquired 100% of Pixomondo. The company will continue to be led by CEO Jonny Slow, who will now report to Ravi Ahuja, Chairman of Global TV Studios and SPE Corporate Development.
It will maintain three LED soundstages and seven offices in the U.S., U.K., Germany and Canada.”
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Cloud based render farms
https://all3dp.com/2/best-render-farm/
“Pricing varies between companies, with fee structures based on aspects like file size and minutes of rendering. Here, we’ve put together a list of 10 great render farms, with many offering a free trial or starting credit. And we’re not playing favorites: The 10 companies are listed in alphabetical order!”
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Patrick McIntire – how much real money does a $25 million film that grosses $100 million at the box office make?
Patrick McIntire
Motion Picture Producer at Universal Pictures & Part Time Instructor at UCLA“So how much real money does a $25 million film that grosses $100 million at the box office make? Not nearly as much as you think…
First off, the exhibitor (theatre chain) takes 50% on average of the box office receipts. So now your $100 million is down to $50 million. Then there’s the distribution fee, which domestically averages about 30% (in this case, about $15 million). This brings your $50 million down to about $35 million. But we’re not done yet…
P&A (marketing) averages roughly the same amount as the budget of the film worldwide, or about 60% of the budget domestically (US). This varies depending upon the performance of the project. But we’ll use the average (60% of $25 million (the budget) is $15 million). This is then taken from the $35 million, taking you down to $20 million roughly. A far cry from the advertised $100 million gross.
If the project was privately financed (equity investor or investors), they get first monies in and first monies out. At a $25 million investment, the remaining monies go directly to the investors. Leaving $0 initially for producers. Yes, ancillary rights will make up the losses (cable, streaming, airlines, etc.), but this is to show how a movie’s box office claims are not as they appear. Studio films with larger budgets see much higher costs and often don’t turn a profit at all. Profit sharing (backend) can be next to nothing if the film is a bomb. This is just an example and only takes into account domestic box office. But it’s meant to show how misleading a film’s advertising that claims $100 million at the box office can be. Gross receipts are exciting to share. Net receipts? Not so much.”
Comments:
“this equation needs add the variable that in the majority of studio film and tv projects, the taxpayers of the municipality where the production is based and posted pay up to 40% of the cost of the production in the form of a rebate and other financing incentives while the profits on the movie are taxed in another location usually chosen to minimize tax liability.“
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