SAG-AFTRA has called a strike against major video game companies, set to begin on July 26, 2024. This decision follows a vote by union members, with 98.32% in favor of authorizing the strike. The union has been negotiating with companies like Activision, Disney, EA, Insomniac Games, and others since October 2022 to renew the Interactive Media Agreement.
The core issues leading to the strike include demands for wage increases to combat inflation, protections against the use of artificial intelligence, and basic safety precautions. SAG-AFTRA seeks an 11% retroactive increase in rates for video game performers, followed by 4% annual increases, similar to their demands in the film and TV industries