a blog of links related to computer animation and production technology Sponsored by ReelMatters.com
Year: 2024
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What are you really selling? Smart ADs
https://www.demandcurve.com/newsletters/growth-newsletter-199
Look at the “benefit of a benefit.”
Step 1:
Write a list of your product’s benefits AND its downsides.
Step 2:
Analyze each and ask, “what’s a unexpected / obvious / helpful / interesting / funny / convenient / comforting / amazing / wild / beautiful / exciting / weird… benefit of this benefit/downside?”
In other words, what’s a second-order benefit of that benefit/downside?
It can either be directly for the user (kids on a trampoline) or for the real buyer/user (relaxed parent).
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3D Printer Filament Types: Overview
https://help.prusa3d.com/materials
https://www.simplify3d.com/resources/materials-guide/properties-table/
https://kingroon.com/blogs/3d-printing-guides/3d-printer-filament-types
https://www.wevolver.com/article/3d-printer-filament-types-functional-filaments
https://ultimate3dprintingstore.com/blogs/ultimate-3d-printing-guide/3d-printing-filament-guide
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David Cahn – AI’s $600B Question, is it a sustainable bubble?
https://www.sequoiacap.com/article/ais-600b-question
The expanding economic impact of AI, highlights a significant gap between AI infrastructure investments and actual revenue generation. Despite easing GPU shortages and increased investments by cloud providers, AI-related revenue, particularly dominated by OpenAI, remains insufficient to justify the massive capital expenditures. The analysis reveals that this gap has grown from $125 billion to $500 billion, posing challenges for the AI industry while emphasizing the need for realistic expectations and sustainable value creation.
OpenAI training and inference costs could reach $7bn for 2024, AI startup set to lose $5bn – report
AI: Are we in another dot-com bubble?
The power of AI will transform every facet of our society, from the micro changes in our day-to-day lives to the macro changes in global geopolitics. It will challenge our values and assumptions and make us reconsider what it means to be human. It is inevitable that some capital will be wasted getting there. We may even experience a bubble or two. But this is part of the growing pains of advancing humankind. Society, like our individual lives, seldom take the shortest route. As to the argument that we are in a bubble right now, we think it deserves some reconsidering.
https://kelvinmu.substack.com/p/ai-are-we-in-another-dot-com-bubble
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Most common ways to smooth 3D prints
https://www.xometry.com/resources/3d-printing/smooth-3d-prints/
- Using Paint and Sanding Material for PLA filaments
- Using Abrasive Smoothing Methods
- Using XTC-3D epoxy resin
- Using 3D Gloop
- Using PolyMaker PolySmooth PVB Filament
- Using Chemical Smoothing like Resin, Ethyl Acetate, Acetone for ABS filaments or Isopropyl Alcohol for PVB filaments
- Using Heat Gun
- Using hardware like Polymaker Polysher
- Automotive Spray Putty for PLA
- Using bees wax
- Changing inner/outer order
Note: Some methods apply to only a few types of 3D print technologies
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Elle Griffin – Every company should be owned by its employees
https://www.elysian.press/p/employee-ownership
The article advocates for employee ownership of companies, using Central States Manufacturing as a model. The company, owned by its employees through an Employee Stock Ownership Plan (ESOP), demonstrates how such structures can create significant wealth for workers across all levels, improve long-term company performance, and reduce wealth inequality. Employee ownership aligns worker and company interests, leading to sustainable growth and better employee benefits. The article highlights the benefits of ESOPs and calls for broader adoption and awareness of such models.
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SAG-AFTRA Calls Strike Against Major Video Game Studios
SAG-AFTRA has called a strike against major video game companies, set to begin on July 26, 2024. This decision follows a vote by union members, with 98.32% in favor of authorizing the strike. The union has been negotiating with companies like Activision, Disney, EA, Insomniac Games, and others since October 2022 to renew the Interactive Media Agreement.
The core issues leading to the strike include demands for wage increases to combat inflation, protections against the use of artificial intelligence, and basic safety precautions. SAG-AFTRA seeks an 11% retroactive increase in rates for video game performers, followed by 4% annual increases, similar to their demands in the film and TV industries
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Christopher Butler – Understanding the Eye-Mind Connection – Vision is a mental process
https://www.chrbutler.com/understanding-the-eye-mind-connection
The intricate relationship between the eyes and the brain, often termed the eye-mind connection, reveals that vision is predominantly a cognitive process. This understanding has profound implications for fields such as design, where capturing and maintaining attention is paramount. This essay delves into the nuances of visual perception, the brain’s role in interpreting visual data, and how this knowledge can be applied to effective design strategies.
This cognitive aspect of vision is evident in phenomena such as optical illusions, where the brain interprets visual information in a way that contradicts physical reality. These illusions underscore that what we “see” is not merely a direct recording of the external world but a constructed experience shaped by cognitive processes.
Understanding the cognitive nature of vision is crucial for effective design. Designers must consider how the brain processes visual information to create compelling and engaging visuals. This involves several key principles:
- Attention and Engagement
- Visual Hierarchy
- Cognitive Load Management
- Context and Meaning
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