You’re being tricked into believing that AI can produce Hollywood-level videos…
We’re far from it.
Yes, we’ve made huge progress.
A video sample like this, created using Kling 1.6, is light-years ahead of what was possible a year ago. But there’s still a significant limitation: visual continuity beyond 5 seconds.
Right now, no AI model can maintain consistency beyond a few seconds. That’s why most AI-generated concepts you’re seeing on your feed rely on 2–5 second cuts – it’s all the tech can handle before things start to fall apart.
This isn’t necessarily a problem for creating movie trailers or spec ads. Trailers, for instance, are designed for quick, attention-grabbing rapid cuts, and AI excels at this style of visual storytelling.
But, making a popular, full-length movie with nothing but 5-second shots? That’s absurd.
There are very few exceptions to this rule in modern cinema (e.g., the Bourne franchise).
To bridge the gap between trailers and full-length cinema, AI creative needs to reach 2 key milestones:
– 5-12 sec average: ASL for slower, non-action scenes in contemporary films – think conversations, emotional moments, or establishing shots
– 30+ sec sequences: Longer, uninterrupted takes are essential for genres that require immersion – drama, romance, thrillers, or any scene that builds tension or atmosphere
Mastering longer cuts is crucial.
30-second continuous shots require a higher level of craftsmanship and visual consistency – you need that 20-30 seconds of breathing room to piece together a variety of scenes and create a compelling movie.
So, where does AI creative stand now?
AI is already transforming industries like auto, fashion, and CPG. These brands can use AI today because short, 2–5 second cuts work perfectly in their visual language. Consumers are accustomed to it, and it simply works. This psychological dynamic is unlikely to change anytime soon.
But for AI to produce true cinema (not just flashy concepts) it needs to extend its visual consistency. And every GenAI company is racing to get there.
The timeline?
Next year, expect breakthroughs in AI-generated content holding consistency for 10+ seconds. By then, full-length commercials, shows, and movies (in that order) will start to feel more crafted, immersive, and intentional, not just stitched together.
If you’re following AI’s impact on creativity, this is the development to watch. The companies that solve continuity will redefine what’s possible in film.
