https://www.demandcurve.com/newsletters/growth-newsletter-199
Look at the “benefit of a benefit.”
Step 1:
Write a list of your product’s benefits AND its downsides.
Step 2:
Analyze each and ask, “what’s a unexpected / obvious / helpful / interesting / funny / convenient / comforting / amazing / wild / beautiful / exciting / weird… benefit of this benefit/downside?”
In other words, what’s a second-order benefit of that benefit/downside?
It can either be directly for the user (kids on a trampoline) or for the real buyer/user (relaxed parent).
